Corporate And Media
Candy Crush Soda Saga celebrates a decade of Making The World Playful: 10 Years of treats, surprises and fun!
London, November 4, 2024 – Candy Crush Soda Saga®, the hugely popular match-3 mobile puzzle game, developed by King® in 2014, is celebrating its 10th anniversary with the launch of a number of exciting new in-game activations starting November 7th.
Candy Crush Soda Saga players can look forward to a number of thrilling treats set for release in November, including new graphics, anniversary-themed Candies, and special anniversary in-game events of the classic Grow-a-Bear and Bake a Cake.
The ‘11 Days of Gifting’ event is designed to thank players around the world for playing the game during the 10th anniversary. From November 19th - 29th, players will receive daily rewards, such as boosters, gold bars or lives, with a special gift on the 11th day for those who log in each day, as a gesture of appreciation for their loyalty.
Players will also have the chance to compete in the most generous Soda Cup to date. The Soda Cup is a month-long in-game tournament where players compete for exclusive rewards and a spot on the leaderboard by collecting reskinned yellow whistle candies. This year’s Soda Cup offers the biggest rewards ever, with around 50,000 winners receiving 500 in-game gold bars each.
To mark the anniversary, King revamped the Candy Crush Soda Saga soundscape, introducing a captivating new audio experience into the game. This unique funk-inspired audio identity draws on influences from different cultures and geographies around the world including Latin America, Africa and Europe. Recorded with more than 30 musicians in a live studio, the new audio includes a mix of traditional and water-inspired custom-made instruments to create a distinct and immersive Soda-inspired sound.
Brian Burford, General Manager of Candy Crush Soda Saga, says: “The launch of Candy Crush Soda Saga was designed to offer players a new challenge within the Candy Crush franchise. We began with just 150 levels, and now have over 15,000 to enjoy. We look forward to continuing to drive creativity and innovation to delight our players as part of our mission of Making The World Playful. We hope everyone enjoys the anniversary as much as we’ve loved creating it.”
Fans can join in the celebrations and special surprises on Candy Crush Soda Saga's Facebook, Instagram and YouTube channel.
Candy Crush Soda Saga is available to download and play for free on iOS and Android. To learn more about the mobile game visit: https://www.king.com/game/candycrushsoda
About King
With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.